In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid executives on three continents who have implemented his ideas over the last 15 years, building ridiculously efficient sales functions–and market-dominating enterprises–as a consequence.
Justin Roff-Marsh is the founder and President of Ballistix. He is also considered by many as the thought leader in Sales Process Engineering, a radical new approach to the management of the sales function. Justin is also author of the about-to-be-released book on Sales Process Engineering, The Machine and editor of the popular Sales Process Engineering blog read by thousands of people the world over.
Over the past decade, Justin has presented Sales Process Engineering at events to tens of thousands of executives the world over. He has been guest speaker at scores of industry events, conferences and association meetings. He has facilitated Solution Design Workshops to hundreds of companies in scores of Industries throughout North America and Australia.
Justin’s views are rarely comforting and often controversial. If you are looking for sales training or more of the warm and fuzzy relationship-building workshops that have been driving mediocrity since the 1990s, don’t speak to this guy. If you want to be affirmed that the approach you are taking now is eventually going to deliver the sales results you’ve been hoping for, you won’t get it from Justin either.
If you want a provocative thought-leader who is going to change the way you look at your business, while also giving you a proven strategy to scale your business and grow your revenue, then is definitely the guy for you.